Designing buses and touring coaches with customers in mind.
SetraWorld Magazine

Designing buses and touring coaches with customers in mind.

Interview with Stefan Handt, Head of Design at Daimler Buses.

You are responsible for the design of the new bus generation at Daimler Buses, what does this entail?

It is of course a great honour for me to work on this challenging task, something that can only be achieved with teamwork. As the head of an independent and heterogeneous team, it is important to give everyone as much space and time as possible to foster a creative working atmosphere. This makes a major contribution to our creative work and processes.

Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

Space for creativity at the Daimler Buses Design Studio.

Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

Design is teamwork: Daimler Buses' head of design Stefan Handt with his colleagues at work.

Where do you start when you design a bus?

For me personally, a creative process starts with a kind of dream. I close my eyes and imagine, for example within the context of the touring coach, how I am looking forward to my long-awaited city break to Rome. Further down the line, I am about to board, I hand over my luggage, get on the touring coach with my rucksack and think to myself: Yes, my holiday should start here on the touring coach – not once I've reached the holiday destination.

“The holiday should start on the touring coach – not once I've reached the holiday destination.”

Stefan Handt, Head of Design at Daimler Buses

What is particularly important to you and your team during the design process?

We always have to put ourselves in the shoes of our customers. Especially because we are talking about different groups of people here. On the one hand, these are bus operators, but bus drivers and bus passengers must also be taken into account – both in the case of scheduled-service buses and touring coaches. All needs, wishes and ideas must be reflected in the design.

Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

Visualised design concepts. (image rights: Johannes Glöggler)

“In the context of buses, we have several customers: bus operators, bus drivers and passengers.”

Stefan Handt, Head of Design at Daimler Buses
Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

Dream design takes shape on paper. (Image rights: Johannes Glöggler, Daimler Buses)

And what does your work with your team look like in practice?

We work a lot with mood boards. These are visual representations of our design concepts, into which we also incorporate social and political trends. For example, the interior design of an electric touring coach must be calm and relaxing in order to emphasise the low-noise ride.

And approximately how long does it take from the first draft to the final bus design?

This varies, but it can take three to four years from the first concrete idea and the hand-drawn design to the end of the complete design process. That's why I love cooking in my private life as a balance. It quickly delivers results!

We all know that good designs will be copied. How do you feel about coming across blatant copies of your work on other vehicles?

It always triggers mixed feelings in me. On the one hand, it is of course a confirmation of our good work and proves that we have done a lot of things right. On the other hand, it also annoys me when the people behind these fakes fill their own pockets with our creative work. This is particularly dramatic for safety-relevant parts. That is why we at Daimler Buses take consistent action against counterfeit products in order to protect our customers from plagiarism.

Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

It will take three to four years for Stefan Handt and his team to unveil a new bus design. (Image rights: Johannes Glöggler)

Designing buses and touring coaches with customers in mind. Interview with Stefan Handt, Head of Design at Daimler Buses.

It will take three to four years for Stefan Handt and his team to unveil a new bus design. (Image rights: Johannes Glöggler)

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